Responsible for data processing is:
SIRUI Optical GmbH, Ernst-Augustin-Strasse 1a, 12489 Berlin, 030 9919494-14, firstname.lastname@example.org
Thank you for your interest in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.
1. Access data and hosting
You can visit our website without providing any personal information. Every time a website is called up, the web server saves only a so-called server log file automatically, which e.g. contains the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and the call.
This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. According to Art. 6 Para. 1 Clause 1 lit. f GDPR this is used to protect our outweigh and legitimate interests in the correct presentation of our offer. All access data will be deleted no later than seven days after the end of your visit to the site.
Third party hosting services
As a part of the processing, a third-party provider provides the hosting and presentation services for us on our behalf. This is used to protect our outweigh and legitimate interests in the correct presentation of our offer. All data collected as part of the use of this website or in the forms provided in the online shop as described below are processed on its servers. Processing on other servers only takes place within the scope explained here.
This service provider is located within a country of the European Union or the European Economic Area.
2. Data collection and use for contract processing, establishing contact
We collect personal data if you voluntarily provide it to us as part of your order or when you contact us (e.g. via the contact form or email). Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process your contact and you cannot send the order or contact without the information. Which data is collected can be seen from the respective input forms. We use the data provided by you in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR for contract processing and processing your inquiries. So far as you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR by opting to open a customer account, we use your data for the purpose of opening a customer account. After completion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after the tax and commercial retention periods, unless you have expressly agreed to further use of your data or we reserve the right to use the data beyond that is permitted by law and which we inform you in this declaration. Your customer account can be deleted at any time and either by sending a message to the contact option described below or using a function provided in the customer account.
3. Data transfer
To fulfill the contract in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will forward the payment data collected for this to the credit institution commissioned with the payment and, if applicable, the payment service provider commissioned by us or the selected payment service provider to process payments. Some of the selected payment service providers also collect this data themselves, provided you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.
We use payment service providers that are based in a country outside the European Union. The transfer of personal data to this company takes place only in the context of the need to fulfill the contract.
4. Email newsletter
E-mail advertising with registration for the newsletter
If you register for our newsletter, we use the data required for this or separately provided by you to regularly send you our email newsletter based on your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
You can unsubscribe from the newsletter at any time and either by sending a message to the contact option described below or by using the link provided in the newsletter. After unsubscribing, we will delete your email address, unless you have expressly agreed to further use of your data or we reserve the right to use the data beyond that, which is permitted by law and which we inform you in this declaration.
The newsletter is sent as part of a processing on our behalf by a service provider to whom we pass on your email address.
This service provider is located within a country of the European Union or the European Economic Area.
5. Integration of the Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and any reviews collected, as well as to offer Trusted Shops products to buyers after placing an order.
This serves is used to protect our outweigh and legitimate interests in optimal marketing, by enabling safe shopping in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str.15C, 50823 Cologne. The Trustbadge is made available as part of order processing by a CDN provider (content delivery network). Trusted Shops GmbH also uses service providers from the USA. An adequate level of data protection is ensured. Further information on data protection at Trusted Shops GmbH can be found here.
When the Trustbadge is called up, the web server saves a so-called server log file automatically, which also contains your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and the call. Individual access data are stored in a security database for the analysis of security anomalies. The log files are automatically deleted at the latest 90 days after creation.
Further personal data will be transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered for use. The contractual agreement between you and Trusted Shops applies. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered for product use, will be automatically checked by using a neutral parameter, which the email address hashed using a cryptological one-way function. The e-mail address is converted before being transmitted in this hash value that cannot be decrypted for Trusted Shops. After checking for a match, the parameter will be automatically deleted.
This is required for the fulfillment of our and Trusted Shops' predominant legitimate interests in the provision of the buyer protection linked to the specific order and the transactional valuation services in accordance with. Art. 6 para. 1 sentence 1 lit. f GDPR. Further details, including the contradiction, can be found in the Trusted Shops data protection declaration linked above and in the Trustbadge.
6. Cookies and web analysis
In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages, so far as you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies). The duration of the storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:
Microsoft Edge ™: https://support.microsoft.com/de-de/help/4027947/microsoft-edge-delete-cookies
Safari ™: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
Chrome ™: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Firefox ™ https://support.mozilla.org/de/products/firefox/protect-your-privacy/cookies
Opera ™: https://help.opera.com/de/latest/web-preferences/#cookies
In addition, you can withdrawal your consent at any time by sending a message to the contact option described in the data protection declaration.
Use of Google (Universal) Analytics for web analysis
So far as you have given your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, this website uses Google (Universal) Analytics for the purpose of website analysis. The web analytics service is provided by Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland. (www.google.de). Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transferred to a Google server in the USA and abbreviated there in exceptional cases. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not merged with other Google data. After we have ceased to use Google Analytics and have ceased to use it, the data collected in this context will be deleted.
So far as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.
You can revoke your consent at any time with future effect by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de. This prevents the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google.
As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from collecting data on this website in the future. An opt-out cookie is placed on your device. If you delete your cookies, you will be asked to give your consent again.
7. Online marketing
Google Ads remarketing
We use Google Ads to advertise this website in Google search results and on third-party websites. So far as you have given us your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, the so-called remarketing cookie from Google is set when you visit our website, which automatically enables interest-based advertising using a pseudonymous Cookie ID and on the basis of the pages you visit. After we have ceased to use Google Ads Remarketing and have ended its use, the data collected in this context will be deleted.
Any further data processing will only take place if you have agreed with Google that your web and app browser history will be linked by Google to your Google account and information from your Google account will be used to personalize the advertisements that you place on the web see. If you are logged in to Google in this case while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data to Google Analytics data in order to form target groups.
Google Ads is an offer from Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield.
A current certificate can be viewed here. Due to this agreement between the USA and the European Commission, the latter has determined an appropriate level of data protection for companies certified under the Privacy Shield.
You can withdraw your consent at any time with future effect by deactivating the remarketing cookie via this link. You can also find out about the setting of cookies from the Digital Advertising Alliance and make settings for this.
8. Social media plug-ins
Use of social plugins from Facebook, Instagram using the Shariff solution.
Social buttons from social networks are used on our website.
This serves is used to protect our outweigh and legitimate interests in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. In order to increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins, but only by using an HTML link on the page. This integration ensures that when you visit a page on our website that contains such buttons, no connection is yet established with the servers of the provider of the respective social network.
Click on one of the buttons, a new window of your browser opens and calls up the page of the respective service provider on which you (e.g. after entering your login data) e.g. can press the Like or Share button.
The purpose and scope of the data collection and the further processing and use of the data by the providers on their pages as well as a contact option and your rights and setting options to protect your privacy can be found in the provider's data protection information.
Youtube video plugins
Third-party content is included on this website. This content is provided by Google ("provider").
YouTube is an offer from Google Ireland Limited, a company registered and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).
The extended data protection setting is activated for videos from Youtube that are integrated on our website. This means that no information from website visitors is collected and stored on YouTube, unless they play the video. The integration of the videos is used to protect our outweigh and legitimate interests, in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.
The purpose and scope of the data collection and the further processing and use of the data by the provider as well as your rights and setting options for protecting your privacy can be found in Google's data protection information https://policies.google.com/privacy.
Our online presence on Facebook, Google, Twitter, Instagram, Pinterest
Our presence on social networks and platforms enables better, active communication with our customers and prospects. We provide information about our products and ongoing special promotions.
When you visit our online presence in social media, your data can be automatically collected and stored for market research and advertising purposes. So-called usage profiles are created from this data using pseudonyms. These can be used to e.g. place advertisements inside and outside of the platforms that presumably correspond to your interests. For this purpose, cookies are generally used on your end device. The visitor behavior and the interests of the users are stored in these cookies. This is used to protect our outweigh and legitimate interests in an optimized presentation of our offer and effective communication with customers and interested parties in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. If you are asked for your agreement (consent) to data processing by the respective social media platform operators, e.g. with the help of a checkbox, the legal basis for data processing is Art. 6 Para. 1 lit. a GDPR.
As far as the aforementioned social media platforms are headquartered in the USA, the following applies: For the USA, the European Commission has passed an adequacy decision. This goes back to the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
The data processing is based on an agreement between jointly responsible persons in accordance with Art. 26 GDPR, which you can see here:
Google / YouTube: https://policies.google.com/privacy
Opposition option (opt-out):
Google / YouTube: https://adssettings.google.com/authenticated
9. Send evaluation reminders by email
Review reminder by Trusted Shops
If you give us your expressly consent to this during or after your order in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR, we will send your email address to Trusted Shops GmbH, Subbelrather Str.15c, 50823 Cologne (www.trustedshops.de), so that they can send you a reminder by email.
This consent can be withdrawal at any time by sending a message to the contact option described below or directly to Trusted Shops.
10. Contact options and your rights
As a data subject, you have the following rights:
according to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
according to Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
according to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
- to exercise the right to freedom of expression and information;
- to fulfill a legal obligation;
- for reasons of public interest or
- is necessary to assert, exercise or defend legal claims; according to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, as far as
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you refuse to delete it;
- we no longer need the data, but you need it to assert, exercise or defend legal claims, or
- you have objected to processing in accordance with Art. 21 GDPR;
according to Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another responsible person;
according to Art. 77 GDPR the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.
If you have any questions about the collection, processing or use of your personal data, information, correction, restriction or deletion of data as well as revocation of consent or objection to a specific use of data, please contact us directly using the contact details in our imprint.
Right to object
So far as we process personal data as explained above in order to safeguard our outweigh and legitimate interests, you can object to this processing with effect for the future. If the processing takes place for the purposes of direct marketing, you can exercise this right at any time as described above. If the processing takes place for other purposes, you have a right to object only if there are reasons that arise from your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes, unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing is used for the assertion, exercise or defence of legal claims.
This does not apply if the processing is done for the purposes of direct marketing. Then we will no longer process your personal data for this purpose.