The SIRUI Fall Sale 2026 is now underway in the SIRUI Shop. Discounted products include anamorphic lenses, cine lenses, autofocus prime lenses, and selected photography accessories. Most offers are valid until October 19, while the offer for the Aurora F1.4 ends on October 16. This overview shows which lens series are discounted, who they are suitable for, and which SIRUI lens is right for your next project.
The SIRUI Fall Sale 2026 at a glance
The table summarizes the discounts and end dates for each product series.
| Product series | Lens type | Discount | Ends |
|---|---|---|---|
| Astra 50/75/100 mm | Full-frame anamorphic lens with autofocus, 1.33x | 10 % | October 19 |
| 20 mm & 40 mm S35 AF Anamorphic | S35 anamorphic lens with autofocus, 1.33x | 15 % | October 19 |
| Vision Prime | Manual full-frame cine lens | 15 % | October 19 |
| Aurora 35 mm & 85 mm F1.4 | Full-frame prime lens with autofocus | 15 % | October 16 |
| Photography accessories | Selected accessories and equipment | up to 40% | October 19 |
The promotional prices are already listed on the product pages; no discount code is required.
SIRUI Astra: 10% off the world's first full-frame anamorphic lens with autofocus
The SIRUI Astra is the world's first series of full-frame anamorphic lenses with autofocus. It is available in 50 mm, 75 mm, and 100 mm with T1.8 and a 1.33x squeeze factor. On a full-frame sensor, it produces a native widescreen format of 2.4:1, with oval bokeh and horizontal flares that define the characteristic anamorphic look.
What makes the Astra special is its combination of autofocus and anamorphic optics in a single lens. For spontaneous shots, the camera's autofocus takes over; when needed, focus can be adjusted manually using the gear ring with a follow focus. The series is available for Sony E-mount, Nikon Z, and L-mount.
The Astra is ideal for short-form video creators, music videos, and short-series productions seeking a cinematic widescreen look without scheduling a dedicated focus puller.
SIRUI 20 mm and 40 mm S35 AF Anamorphic: 15% off
The SIRUI 20 mm T1.8 and 40 mm T1.8 are the world's first S35 anamorphic lenses with autofocus. Both use a 1.33x squeeze factor that transforms a 16:9 image into a widescreen format of approximately 2.35:1 after desqueezing.
Like the Astra, these lenses combine autofocus with a gear ring for manual focusing. This makes them suitable both for filming without a crew and for controlled setups. The 20 mm covers wide establishing shots and tight interiors, while the 40 mm is suited to medium-wide shots, interviews, and everyday storytelling.
With mounts for Sony E, Fujifilm X, Nikon Z, L-Mount, and MFT, the 20 mm and 40 mm offer an affordable entry into anamorphic lenses for S35 and APS-C cameras.
SIRUI Vision Prime: 15% off full-frame cine lenses
The SIRUI Vision Prime (VP-1) is a series of manual full-frame cine lenses. It includes 15 mm T1.6, 75 mm T1.4, and 150 mm T4 with 1.5x macro magnification, as well as 24 mm, 35 mm, and 50 mm T1.4. Each lens comes with a native Sony E-Mount and can be converted to L-Mount, RF, and Z using interchangeable modules, so the set remains usable even when switching camera systems.
For cinematographers, the practical details matter: a 270° focus rotation for precise focusing, consistent color rendition across the entire set for easier color grading, and a low weight that makes the lenses well suited to gimbals. Aspherical lenses, ED glass, and HRI glass reduce chromatic aberration and flare, delivering clear, sharp images.
The Vision Prime is suitable for short series, commercials, music videos, and solo filmmakers who want to build a matched set of full-frame cine lenses.
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SIRUI Aurora F1.4: 15% off until October 16
The Aurora series includes the Aurora 35 mm F1.4 and the Aurora 85 mm F1.4 - full-frame prime lenses with autofocus for photography and video. Both lenses deliver sharp results even at maximum aperture, feature a switch for clicked and de-clicked aperture control, and offer triple protection. They are available for Sony E-Mount, Nikon Z, L-Mount, and Fujifilm X.
The Aurora offer follows its own schedule and ends on October 16. The 35 mm is a versatile focal length for reportage and video, while the 85 mm is a classic focal length for portraits.
Photo accessories: up to 40% off
In addition to lenses, the Fall Sale includes selected SIRUI photo accessories with discounts of up to 40%. Discounts vary by product. You can find the complete list of discounted items and current prices on the SIRUI Fall Sale page. The offer ends on October 19.
Which SIRUI lens and focal length are right for you?
Each series on sale is designed for a different workflow. The table helps you choose the right lens series.
| Your requirements | Recommended series |
|---|---|
| Full-frame anamorphic look with autofocus for short videos, music videos, or short-form series | Astra 50/75/100 mm |
| Shoot anamorphic footage with an S35 or APS-C camera | 20 mm & 40 mm S35 AF Anamorphic |
| Matched set of full-frame cine lenses with manual focus | Vision Prime |
| Fast autofocus prime lenses for photo and video | Aurora 35 mm & 85 mm F1.4 |
Conclusion
The SIRUI Fall Sale 2026 covers lenses for different types of creators - from filmmakers working with autofocus anamorphic lenses to filmmakers building a full-frame cine setup. Astra is 10% off, while the 20 mm and 40 mm S35 AF Anamorphic lenses and Vision Prime are 15% off, each through October 19. The Aurora F1.4 offer ends on October 16, and selected photo accessories are up to 40% off. If one of these lenses is already on your list, the Fall Sale is a good time to buy.
FAQ
Do I need a discount code for the SIRUI Fall Sale?
No. The promotional prices are already listed on the product pages and will be applied automatically at checkout.
When does the SIRUI Fall Sale 2026 end?
The offers for Astra, the 20 mm and 40 mm S35 AF Anamorphic lenses, Vision Prime, and photo accessories end on October 19. The offer for Aurora F1.4 ends on October 16.
Which mounts are available for Astra, S35 AF Anamorphic, and Vision Prime?
Astra is available for Sony E-mount, Nikon Z, and L-mount. The 20 mm and 40 mm S35 AF Anamorphic lenses are available for Sony E, Fujifilm X, Nikon Z, L-mount, and MFT. Vision Prime uses a native Sony E-mount with interchangeable modules for L-mount, RF, and Z.
Are there any full-frame lenses for Sony E-mount on sale?
Yes. Astra, Vision Prime, and Aurora are full-frame lenses, and all are available for Sony E-mount.
