Our Story
SIRUI, the world's leading brand for anamorphic lenses, lighting equipment, and camera support, has long been committed to providing filmmakers with the ultimate shooting experience. SIRUI products, known for their high performance at an affordable price, are widely recognized and highly praised by aspiring filmmakers and professionals both domestically and internationally. So far, SIRUI has established an impressive customer service network worldwide, as well as over 300 sales outlets and terminal showrooms.
Our History
Milestones
2001 - SIRUI was established.
2006 - The production line for camera supports (tripods & heads) matured.
2015 - Built production bases for anamorphic and cine lenses.
2018 - The R-3213X tripod won the Red Dot Design Award and the German Design Award.
2019 - Changed the anamorphic game with the lightweight and truly affordable 50mm 1.33x APS-C anamorphic lens.
2021 - Introduced the 50mm 1.6x full-frame anamorphic lens for more professional use.
2022 - Entered the lighting equipment market with the T60 telescopic tube light, 60W point source lights, and the 30W LED panel.
Our Team
Excellent team
Why choose us?
SIRUI has long been committed to providing its users with the best products, the most attentive service, and the most beautiful shooting experience. SIRUI will steadfastly follow the path of innovation and continuously develop quality products that filmmakers truly love and need.
Our technology
Let's take the anamorphic lens from SIRUI as an example:
The 1.33x series is quite compact and lightweight because the anamorphic optical system is well combined with the spherical imaging system.
Use the original integrated floating internal focusing system to achieve a fast aperture opening and quick focusing.
The highly precise cylindrical lens used in the SIRUI anamorphot is much better than the lenses used in lighting devices and laser printers.
The highly precise cylindrical lens used in the SIRUI anamorphot is much better than the lenses used in lighting devices and laser printers.
Strict tests
We conduct rigorous testing procedures for all our products to ensure that you receive a reliable and durable product.
Tripods: High/low temperature test, load test, crash test, etc.
Lenses: Resolution test, high/low temperature test, drop test, shock test, etc.
Lighting equipment: Button test, CCT test, illumination intensity test, noise test, flicker test, high/low temperature test, drop test, cycle failure test, etc.
Feedback-Based Optimization
We sent quite a number of sample units to professional filmmakers for real-world testing before the official product launch. Based on their user insights, we further optimized the product to make it nearly perfect.
Commitment to Quality
Lenses
18 months warranty
Camera supported
6 years warranty
Lighting technology
One year free replacement, two years warranty
How to reach us
Customer Service: service@sirui.com
Company:
Company Name: SIRUI Optical GmbH
Company Address: Ernst-Augustin-Straße 1A, 12489, Germany
(Note: These are not return addresses)
We will respond to your message within 48 hours of the next business day.