From October 2 to 16, 2026, the SIRUI Aurora 35mm F1.4 and Aurora 85mm F1.4 full-frame autofocus lenses are 15% off on siruishop.de, available in mounts E, Z, L, and...
October 4, 2026
SIRUI is launching the Saturn V2, a series of full-frame 1.6x anamorphic cine lenses available in 35mm, 50mm, and 75mm T2.9. The key innovation over the original Saturn series is...
September 14, 2026
The wide, flare-filled look of anamorphic film is now considered a modern hallmark of filmmaking, but the technology behind it has a far more unusual history. Anamorphic optics began as...
September 8, 2026
In February 2026, Sigma announced the development of the 85mm F1.2 DG | Art, completing its trio of F1.2 Art primes alongside the 35mm and 50mm F1.2. The announcement brings...
August 19, 2026
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